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Jumat, 30 Juni 2017

PDF Ebook Programming Cochlear Implants (Core Clinical Concepts in Audiology)By Jace Wolfe, Erin Schafer

PDF Ebook Programming Cochlear Implants (Core Clinical Concepts in Audiology)By Jace Wolfe, Erin Schafer

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Programming Cochlear Implants (Core Clinical Concepts in Audiology)By Jace Wolfe, Erin Schafer

Programming Cochlear Implants (Core Clinical Concepts in Audiology)By Jace Wolfe, Erin Schafer


Programming Cochlear Implants (Core Clinical Concepts in Audiology)By Jace Wolfe, Erin Schafer


PDF Ebook Programming Cochlear Implants (Core Clinical Concepts in Audiology)By Jace Wolfe, Erin Schafer

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Programming Cochlear Implants (Core Clinical Concepts in Audiology)By Jace Wolfe, Erin Schafer

Cochlear implants offer significant benefits for children and adults with severe to profound hearing loss; however, to realize these benefits the device must be carefully and correctly programmed. With current information on cochlear implant technology, Programming Cochlear Implants, Second Edition - a volume in the Core Clinical Concepts in Audiology Series - is a valuable guide for clinicians providing services to cochlear implant users or as a teaching tool for graduate-level students. Programming Cochlear Implants, Second Edition introduces the basics of cochlear implant hardware and programming and continues through advanced programming techniques, with manufacturer-specific information and case studies. The text reviews clinical protocols for cochlear implant management; programming considerations for bilateral cochlear implant; troubleshooting during the programming process; device-specific programming techniques; use of objective measures to set cochlear implant programs; use of FM and assistive listening devices with cochlear implants; and providing support to difficult-to-program users, such as infants, cognitively-impaired individuals, persons with disabilities, and so forth. New topics addressed in the second edition include: Preservation of residual hearing following cochlear implant surgery Programming cochlear implants for patients with substantial residual hearing in the low-frequency range, including electrode array options Cochlear implant impedances and the impact of impedance on programming and management Signal coding strategies and signal processing Theoretical concepts that may influence cochlear implant programming

  • Sales Rank: #362568 in Books
  • Published on: 2014-10-31
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x .90" w x 8.60" l, .0 pounds
  • Binding: Paperback
  • 200 pages

Review
"[***FIRST EDITION***] Programming Cochlear Implants is a pretty darned good book for a college educated CI candidate, CI "power user", or even the parents of a "CI kiddie", as it provides a nicely detailed view of CI's, rather than what you can extract from the "FDA-sanitized" marketing hype from the CI manufacturers. This book has some very nice troubleshooting tips, especially for parents and school audiologists. Also, Chapter 7 on hearing assistance technology (HAT), which is mostly all on FM, is very good, as it lays out how configuring FM assistive devices with CI s differs from hearing aids: In the opinion of The Hearing Blog, this chapter is worth the price of the book alone...

Where this book is quite helpful to the CI user community is pointing out where Best Practices can be (and often are) skimped to speed things along in busy clinics; and when these shortcuts are taken, should serve as Warning Flags to the astute user or parent. A large part of these shortcuts are due to poor 3rd party reimbursement; but also it s a bit troubling that the ramifications of the CI audiologist taking these shortcuts in terms of patient performance is not fully discussed in this book, i.e. it's OK if the CI audiologist has an attitude of "it s good enough for government work", which, as an Engineer, this reviewer finds a bit lacking. Most notably, the common shortcut of assuming T levels of 10% of M levels on the AB and Med-El systems will result in an incorrect input dynamic range (IDR) being displayed: It will work, but in an unpredictable manner depending on the actual (measured) T levels the patient has...Overall, we give Programming Cochlear Implants a 4½ Star rating; and we highly recommend it to CI users, parents of CI kiddies, and to CI candidates." --Dan Schwartz, The Hearing Blog, (May 20, 2012)

"[***FIRST EDITION***]...a practical straightforward text that delivers what it advertises a thorough description of how to program cochlear implant processors...Bold headings invite the reader to flip through the chapters to the topic of his or her interest. Large photographs, figures, and tables are clear, easy to read, and apply directly to the text. The descriptions are up-to-date and the photographs show current devices. The authors do a great job of explaining the most recent technology as well as previous strategies and devices that clinicians may encounter...Overall, I heartily recommend this book as a useful resource in the audiology classroom as well as in the cochlear implant clinic. Drs. Wolfe and Schafer ambitiously cover the current cochlear implant technology to date, and I look forward to seeing new editions as technology emerges." --Nancy Cambron, International Journal of Audiology 2011, (2011)

"[***FIRST EDITION***]...a practical straightforward text that delivers what it advertises a thorough description of how to program cochlear implant processors...Bold headings invite the reader to flip through the chapters to the topic of his or her interest. Large photographs, figures, and tables are clear, easy to read, and apply directly to the text. The descriptions are up-to-date and the photographs show current devices. The authors do a great job of explaining the most recent technology as well as previous strategies and devices that clinicians may encounter...Overall, I heartily recommend this book as a useful resource in the audiology classroom as well as in the cochlear implant clinic. Drs. Wolfe and Schafer ambitiously cover the current cochlear implant technology to date, and I look forward to seeing new editions as technology emerges." --Nancy Cambron, International Journal of Audiology 2011, (2011)

"[***FIRST EDITION***]...a practical straightforward text that delivers what it advertises a thorough description of how to program cochlear implant processors...Bold headings invite the reader to flip through the chapters to the topic of his or her interest. Large photographs, figures, and tables are clear, easy to read, and apply directly to the text. The descriptions are up-to-date and the photographs show current devices. The authors do a great job of explaining the most recent technology as well as previous strategies and devices that clinicians may encounter...Overall, I heartily recommend this book as a useful resource in the audiology classroom as well as in the cochlear implant clinic. Drs. Wolfe and Schafer ambitiously cover the current cochlear implant technology to date, and I look forward to seeing new editions as technology emerges." --Nancy Cambron, International Journal of Audiology 2011, (2011)

About the Author
Jace Wolfe, PhD, is the Director of Audiology at the Hearts for Hearing Foundation. He also is an adjunct Assistant Professor in the Audiology Department at the University of Oklahoma Health Sciences Center. He serves as the editor for the American Speech Language Hearing Association's Division 9 journal. His areas of interests are pediatric cochlear implantation, personal FM systems, and signal processing for children. He provides clinical services for children and adults with hearing loss and is also actively engaged in research in several areas pertaining to cochlear implants and personal FM systems.

Erin C. Schafer, PhD, is an Assistant Professor in the Department of Speech and Hearing Sciences at the University of North Texas, where she has held an academic appointment since August 2005. She teaches graduate courses in the areas of aural rehabilitation, pediatric habilitation, diagnostic audiology, and research methods, and she serves as an Educational Audiology consultant for local school districts. Her current research focuses on strategies to enhance communication abilities of children and adults who have hearing loss, hearing aids, and cochlear implants. Dr. Schafer received her B.S. degree in Communication Sciences from Texas Woman's University, and her M.S. and Ph.D. degrees in Audiology from The University of Texas at Dallas. She is active in professional organizations, serves as an Associate Editor for the Journal of Educational Audiology, and is past president of the Scott Haug Audiology Foundation.

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Sabtu, 17 Juni 2017

PDF Ebook The Anthropocene Project: Virtue in the Age of Climate ChangeBy Byron Williston

PDF Ebook The Anthropocene Project: Virtue in the Age of Climate ChangeBy Byron Williston

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The Anthropocene Project: Virtue in the Age of Climate ChangeBy Byron Williston

The evidence presented in the recently released Fifth Assessment Report (AR5) of the Intergovernmental Panel on Climate Change (IPCC) suggests strongly that continued failure to make meaningful cuts to greenhouse gas emissions could bring about disastrous results for the human community, especially for future generations. Summing up the findings of AR5, Rajendra Pachauri, chairman of the IPCC, has stated that our persistent inaction on climate change presents a grave threat to 'the very social stability of human systems'.

The Anthropocene Project attempts to make philosophical sense of this, examining the reasons for the inaction highlighted by the IPCC, and suggests the normative bases for overcoming it. Williston identifies that we are now in 'the human age'-the Anthropocene-but he argues that this is no mere geological marker. It is instead best viewed as the latest permutation of an already existing moral and political project rooted in Enlightenment values. The author shows that it can be fruitful to do climate ethics with this focus because in so many aspects of our culture we already endorse broadly Enlightenment values about progress, equality, and the value of knowledge. But these values must be robustly instantiated in the dispositions of moral agents, and so we require a climate ethics emphasizing the virtues of justice, truthfulness, and rational hope.

One of the book's most original claims is that our moral failure on this issue is, in large part, the product of motivated irrationality on the part of the world's most prosperous people. We have failed to live up to our commitments to justice and truthfulness because we are, respectively, morally weak and self-deceived. Understanding this provides the basis for the rational hope that we might yet find a way to avoid climate catastrophe.

  • Sales Rank: #2834664 in Books
  • Published on: 2015-11-10
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.30" h x .80" w x 9.30" l, .0 pounds
  • Binding: Hardcover
  • 224 pages

Review

"By relating his discussion to "mainstream" ethics, action theory and moral philosophy, Williston provides an excellent bridge for philosophers, from the familiar literature of their discipline to the facts about climate change. For environmentalists and others with little experience in philosophy, the book bears powerful witness to the relevance of our discipline... I recommend this book strongly to all those who want to see how some traditional philosophical notions can be extended in our struggle to cope with climate change."-- Dale Jamieson,Notre Dame Philosophical Reviews 02/09/2016


"Williston exemplifies these virtues as well as discusses them. His book is generous, well-written, and carefully argued. I recommend this book strongly to all those who want to see how some traditional philosophical notions can be extended in our struggle to cope with climate change."-Dale Jamieson, New York University


About the Author

Dr. Byron Williston is an Associate Professor of Philosophy at Wilfrid Laurier University. He received his PhD in Philosophy at The University of Toronto, and has taught at the University of Toronto, The University of South Florida, and Wilfrid Laurier University. He is the author of Environmental Ethics for Canadians, 2nd edition (forthcoming, Oxford University Press) as well as numerous articles on the History of Philosophy, Ethical Theory, Environmental Ethics, Epistemology, and the problem of motivated irrationality.

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Sabtu, 03 Juni 2017

Ebook Download Building Global Biobrands: Taking Biotechnology to MarketBy Francoise Simon, Philip Kotler

Ebook Download Building Global Biobrands: Taking Biotechnology to MarketBy Francoise Simon, Philip Kotler

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Building Global Biobrands: Taking Biotechnology to MarketBy Francoise Simon, Philip Kotler

From medicine and defense to food and cosmetics, biotechnological breakthroughs are creating huge new global market opportunities as well as unprecedented challenges. Companies from mega-pharmaceuticals to infotech giants and biotech start-ups must radically rethink their business models. In the first book on the business of biotechnology, Franoise Simon and Philip Kotler combine their biotechnology and marketing ex-pertise to show managers how to innovate with bionetworks, win customers with biobrands, and create sustainable advantage worldwide.

Simon and Kotler explain in clear nontechnical prose how innovation in the new biosector will be driven by a web of cross-industry collaborations, and in particular by three transforming forces: information technology, consumerism, and systems biology. With timely industry cases, the authors demonstrate that by capitalizing on these forces, companies from Hitachi and Siemens to Amgen and Pfizer could become the biotech leaders of the coming decades.

The chapters on building and sustaining biobrands are the centerpiece of this indispensable book. Simon and Kotler present a powerful framework that will enable any manager to redefine and transform traditional models into a new branding paradigm: the global "targeted" model as an alternative to the global "mass market" model. The authors illustrate how each of these models has proven successful in launching such blockbuster drugs as Viagra, Lipitor, Rituxan, and Gleevec.

Relevant to all industries impacted by biotechnology from consumer goods to industrial products, Building Global Biobrands is essential reading for every manager, marketer, analyst, and consultant who must understand the Biotech Century.

  • Sales Rank: #1536281 in Books
  • Published on: 2009-04-27
  • Released on: 2009-04-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .90" w x 6.00" l, 1.14 pounds
  • Binding: Paperback
  • 352 pages

From Publishers Weekly
If you're intimidated by a book that has "single nucleotide polymorphism" in its glossary, perhaps this isn't for you. But if you can get past the occasionally dense material and have at least a passing interest in the exploding sector of biotechnology, this guide really is a wonder. Professors and marketing strategists Simon and Kotler have compiled an overview of biotech that's both readable and incredibly detailed. Seamlessly switching between observations on innovating, branding and acquiring global reach, the authors display a knowledge of the subject that's almost unreal. And while advances like gene therapy and nanotechnology may sound futuristic, the future is in many cases already here-and accounting for possibly "a third of world GDP," the authors note. The writing is sprightly, the structure well-reasoned. There isn't much moral rumination on the issues that trouble so many, such as cloning and the genetic engineering of food. But as an overview of a sector that's becoming more and more critical to the American economy, it's difficult to imagine anything more comprehensive.
Copyright 2003 Reed Business Information, Inc.

From Booklist
Simon and Kotler, distinguished academics, combine their expertise to address the business of biotechnology at three levels--innovation, marketing models, and global strategies. They draw on their consulting experiences as well as research on the global scope of bioscience conducted in the Americas, Europe, and Asia with 300 corporate, R&D, and marketing executives in companies of all sizes. The authors set out to show managers how companies can innovate with bionetworks, win customers with biobrands, and create sustainable advantage worldwide. Among the authors' conclusions are the need to integrate information technology, systems biology, and consumerism; the reality that drug access and price have become lightning rods of consumer and legislator criticism and are a top strategic issue for the biosector; and the fact timing is a key success factor in biopricing. With revolutionary breakthroughs in biotechnology occurring in every sector, from medicine and defense to food and cosmetics, the authors provide a valuable roadmap for growth in the twenty-first century, destined to be called the biotech era. Mary Whaley
Copyright American Library Association. All rights reserved

Review
Bernard Poussot President, Wyeth Pharmaceuticals "Building Global Biobrands" tells the fascinating story of the biosector, its promises, and its daunting challenges. Global by necessity, biobrands require unprecedented resources and approaches to emerge and last. A must-read for anyone who wants to understand the Biotech Century.

G. Steven Burrill CEO, Burrill & Company Lots of books have been written about the business of biotech, but few have been written about marketing and brands in the biopharma sector. This is a jewel. Simon and Kotler are timely, insightful, and readable. Enjoy.

George Morrow Executive Vice President, Worldwide Sales and Marketing, Amgen The essence of branding biopharma products is telling well the story of the match between product performance and customer needs. Simon and Kotler have provided a feast of examples of the branding strategies deployed with biopharma products. Their book will be a valuable reference for all students of branding.

Samuel Broder, M.D. Chief Medical Officer, Celera, and former Director, National Cancer Institute Simon and Kotler have put together an extremely useful analysis of how innovation in the biosector is harnessed for success in the market.

William A. Haseltine, Ph.D Chairman and Chief Executive Officer, Human Genome Sciences "Building Global Biobrands" is a thoughtful and original analysis of present and future trends in this exciting industry. It is a must-read for those in the biopharma business and for the general reader seeking insight about the most important technology in the twenty-first century.

James C. Mullen Chairman and CEO, Biogen, Inc. This book offers new thinking on the strategic challenges of biotech companies trying to build brands while navigating regulatory mine fields and rapid advances in biology and medical technology.

Thomas Ebeling Chief Executive Officer, Novartis Pharmaceuticals "Building Global Biobrands" provides important insights into the marketing of innovative medicines today, especially those with potentially lifesaving benefits. The authors explore the strategy for marketing breakthrough drugs and shed light on harnessing the power of activist patients and the escalating influence of the Internet.

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